Dylan Mulvaney is a transgender influencer who has been infamous for his partnership with Bud Light. The brand continues to suffer months after the controversy. Mulvaney said that it would be epic to star in a Super Bowl beer TV commercial.
Bud Light sent Mulvaney a can of beer with his face on it earlier this year to celebrate one year of “girlhood.” On Instagram, the transgender star said that these cans were “her most prized possession.” She used the hashtag “#budlightpartner” and posted a picture of her drinking Bud Light while in a bath.
Social media users have criticized the online promotion, describing it as the latest attempt at gender propaganda. Anheuser-Busch InBev, the parent company, reported a sharp drop in profits. Harry Schuhmacher, publisher of Beer Business Daily recently said “Those consumers are lost forever.”
Mulvaney, however, believes that the experience has been “a good wake-up call”, and he envisions appearing in a large beer advertisement.
Mulvaney told The Cut that it would be “epic” if he could do a Super Bowl beer commercial in ten years.
The Bud Light partnership will likely go down as a marketing disaster, but a beer company that pokes fun at it in a pricey Super Bowl commercial would make a big splash.
The Cut interview referred to Mulvaney also as a “queer hero,” described the influencer’s newly redecorated house, and listed celebrities Mulvaney admires, including Meghan Markle, and Jill Biden. It cited a survey that claimed Mulvaney had a “higher favorability rate than Ron DeSantis” and weighed out the pros and cons of editing Mulvaney’s nipples before a photo was posted on Instagram.
The Cut gave readers a detailed account of Mulvaney’s rise to stardom.
Mulvaney lamented the “extreme amounts of transphobia and hatred” directed at the transgender population during a speech he gave to a group of content creators. Mulvaney, while accepting the Breakout Creator award at the Streamy Awards 2023 in August, hinted at the fallout that beer company Anheuser-Busch experienced.
Mulvaney told the Streamys that his life had been transformed. “But there is also a lot of transphobia, hate, and anger, which I’m sure my community and even our allies feel.”
Mulvaney encouraged his fellow content creators to “stand up publicly and proudly” in support of the transgender communities.
Anheuser-Busch InBev has reported a decline in profits due to the Mulvaney partnership. U.S. revenues dropped 10.5% in the second quarter while earnings before tax, interest, and depreciation declined 28.2%. In the aftermath, hundreds of employees have been laid off.